In Winning Now, Winning Later, Cote shares 10 essential principles for winning today and tomorrow such as:
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- Spot business practices that seem attractive in the short term but will cost the company in the future
- Determine where and how to invest in growth initiatives for maximum impact
- Sustain both short-term performance and long-term investments even in challenging times, such as a recession or leadership transition
- Feel inspired to stand up to investors and managers who are solely focused on either short- or long-term company objectives
- Step back and foster independent thinking among those around you
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